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Rethinking media mix modeling for today’s complex consumer journey
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. However, the modern consumer journey is now more complex and fragmented. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Podcasts. Gaming. Augmented reality (AR). Digital out-of-home (DOOH)....
Uzbekistan emerges as Central Asia leader in digital currency adoption
Homepage > News > Business > Uzbekistan emerges as Central Asia leader in digital currency adoption After years of steadily climbing the leaderboard, Uzbekistan has emerged as Central Asia’s pacesetter in terms of digital currency adoption to rank, surpassing its neighbors Kyrgyzstan and Kazakhstan. According to a report, Uzbekistan led the region by a close call, climbing 54 places from the previous rankings to occupy the thirty-third spot. Previously, the country had lagged in terms of Web3 adoption to regional powerhouses, but in 2024, fortunes for Uzbekistan flipped. The surge in adoption was not quick, as the report chronicled a...
Analyst Puts Bitcoin Price Ceiling At $137,000, But Is This The Highest BTC Can Go?
Analyst Tony Severino has revealed that the Bitcoin price currently has a ceiling of $137,000. This has raised questions about whether this is the highest point that the flagship crypto can reach in this market cycle, and the analyst also provided some answers. Bitcoin Price Ceiling Is At $137,000 Tony Severino mentioned in an X post that the current ceiling for the Bitcoin price is $137,000, while its floor is around $39,000. He noted that investors could double their investments from Bitcoin’s current price if the crypto reached this target. Meanwhile, a decline to the current floor represents a 50%...
